A Final Score assigned to the content based on all factors consideredĪs a content creator, the only thing you can really control are the signals that tell Facebook what your posts are all about. Predictions on how users will react to each postĤ. Signals that tell Facebook what each post isģ. The Inventory of all posts available to displayĢ. When the Facebook algorithm is trying to decide what posts to show it takes into consideration these four things.ġ. Create content that mattersįacebook announced in early 2018 that it will start to prioritize “meaningful interactions.” This means that Facebook would prioritize content from friends, family members, and groups rather than pages that the user follows. The algorithm is constantly evolving, but by following these tips your posts have a better chance of showing up on users’ news feeds. On average, your organic Facebook posts will reach just 5% of your followers.įacebook used to be quite secretive about its algorithm, but lately the company has released more information about how it ranks content. As a result of this, it has become increasingly difficult to reach all your followers with a single post. Each person has a unique news feed molded by their past behavior and what kind of content they interact with. You have probably heard that Facebook uses machine learning to determine what kind of news feed users see.
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